This paper presents findings from a study about the relationships between social change and settlement change in Samoa, where a form of landlessness is emerging in low income areas of the main town, Apia. It examines changing reciprocal kinship arrangements with respect to customary rural village plantation land and changes in both individual and household relationships with the church. Although these relationships are typically closely bound in Pacific island societies, recent field‐based research has revealed the expansion of landless urban settlements with households that are alienated from rural village‐based kin and, by extension, customary land.