In Fiji majority of population live and earns their income from agricultural sector. Therefore, development of agriculture can serve as the engine of economic growth for the whole economy. But many constraints hinder sustainable development of agriculture. Hence, understanding of the root causes of poor performance of agricultural sector will help formulate problem-solving development strategy for enhancing productivity of rural sector of Fiji. This paper analyses malady of the primary sector and outlines a demand-driven policy framework which will help create conducive macroeconomic environment in the country to encourage innovation and agripreneurship to boost farm production. The paper argues that strengthening of rural infrastructure and linkages of farmers with agribusinesses and consumers would provide both the basis and means of rural economy contributing to the overall sustainable development of the country.