Literal question
P16.(b) Give name of the business/employer that you worked for e.g. Island Hopper, CITC, Westpac, etc.
Interviewer instructions
Give full name of employer: company, government department, store, the person is working for. The respondent who works for himself is to record, 'self-employed', unless of course his business has a name, and that name is to be given.