After researching poverty in Fiji from a gender perspective for almost a decade, one thing that strikes me is the fact that ‘poor’ are not a static group but individuals within poor households who are affected differently by rise and fall of income and consumption over time. This In Brief provides a deeper insight into individual characteristics that may intensify poverty for women. While poverty lines are useful tools for tracking poverty over time, they remain weak on revealing the nature and depth of poverty to better inform gender-sensitive policies that reduce the risk of women falling into poverty.